The Secret to Successful Blogging is Combining Blogging and Social Networking

If you are using a blog as a tool for promoting your products and services online but do not seem to be getting any results from your blogging activities, then you are probably not taking advantage of that beautiful combination of blogging and social networking. Combining the power of blogging and social networking will greatly increase the traffic you get to your blog, and the traffic boost will increase your sales in turn. The secret to achieving this is by posting fresh and useful content on your blog, and then regularly submitting your posts to social networking sites.

Posting Fresh and Useful Content

People read blogs to get information about the topics in which they are interested and about concerns to which they need solutions. If your blog is filled with useful and relevant content, and if your content is always fresh and nicely presented, then you give people reason to bookmark your blog and return to it once they encounter it in a social networking site. The return traffic will do a lot in boosting the sales you are making through your blog.

Submitting to Social Networks

Every time you update your blog with fresh posts, you should submit your new posts to social networks immediately. You should source out the best social networking sites that receive a lot of traffic, such as Digg, Technorati, Facebook and Twitter. These sites get hundreds of millions of hits every single day from people who are hungry for news, information and gossip. Imagine if you can divert even just a small percentage of that traffic coming to social networks to your blog.

Keep Things Simple

It is only normal to feel overwhelmed when you start marketing and generating traffic to your blog through social networking sites. Take it easy, though. There are thousands of social networking sites out there and it is not necessary for you to submit your new posts to all of them. Just choose a handful of sites that have the potential to generate the most traffic for you and make your submissions to these sites regularly.

Blogging is a very useful tool for marketing your products and boosting your sales online. But you can harness your blog’s potential even more if you combine the power of blogging and social networking. Try it out and watch your sales figures go up.

Do You Know the Secret to Successful Blogging

You are probably aware of the fact that blogging is an important approach to keeping in touch with people with who you should definitely stay connected. You may even be blogging for your business but do you know what it takes to truly blog successfully?

Blogging builds relationships with essential ingredients

Blogs can have an extremely positive effect on relationship. They can help to establish relationships that haven’t started yet and they can help to maintain relationships that have already been established but that need consistent tender, loving care in order to flourish. Statistically, blogging draws more traffic to your website than the traffic that people who don’t blog experience. One of the essential things that comes as a result of blogging is that your online connections begin to trust you because you are offering them top-quality content on a consistent basis.

However, if you aren’t blogging, there may be several possible reasons why you are not. Before you reject blogging out of hand, you should understand what you are rejecting and how much you might be giving up. If, after thinking about this, you come to the conclusion that blogging is for you and for your business, there are some secrets of which you should be aware to ensure that you will be a tremendously successful blogger.

Assume responsibility: You may be wondering how you can accomplish this. Well, first of all, make sure that the blog that you are publishing is accurate. Fact checking is extremely important before you post any content. Not only should your facts be accurate but you should also make sure that you don’t exaggerate the fact either. After all, it is your reputation on the line at all times. A part of your responsibility is also making sure that you give credit to the right person if you use that person’s words. That includes quotations, blocks of text, etc. The same thing applies to graphic material. If it didn’t originate with you, you must give credit where credit is due.

Always reply: If someone communicates with you about anything at all, it is your duty to respond to that person in a timely manner. In addition to making sure that your content is read by other people, another aspect of blogging that is very important to you is generating discussions. The discussions often lead to the ability to form solid relationships with those people who are interested in what you have to say. In fact, it is important to keep in mind that your readers are the bread and butter of your business’ success. The more you are able to engage them, the more successful you will be.

Be consistent and reliable: When it comes to blog writing, it is important that you give your readers something that they can rely on. That means that you offer them top-quality content that is posted on a very regular and frequent (but not too frequent) basis. That is one of the ways in which you are building your relationship with that reader. They need to be able to rely on you. As they start to get to know you and your business through your content, they will start to regard you as a subject matter expert and when they need what you are offering, you will be the person to whom they will turn first.

Always keep your blogs relevant: It goes without saying that your target audience is the perfect one for you and for your business. If that is true, it is a safe assumption that you understand what those target audience members want and need and you are definitely the person to give it to them. The way to accomplish that is to make sure that your content is balanced as well as being informative. The goal that you are trying to achieve with your content is to be able to solve the problem(s) of the other person. You will demonstrate that through your content. It is important never to give the person a hard sell. Your immediate goal is to provide the reader with content that is educational, valuable, compelling, and exciting. As you wrap your mind around what your readers want and need more and more, you will find that the writing will get easier because your understanding of them will become deeper.

Hold some significant benefit: If you don’t serve a valuable purpose with your content for your readers, there is no real point in going through the trouble of writing the content and sharing it with your readers. You should try to be as creative as possible with your blogs and make sure that your content is fresh each and every time you post it. The more value you offer to your readers, the more they will appreciate what you are doing and the more willing they will be to share your content with other people they know.

Be different: The worst thing that you can be is to be just like everyone else. You want to try to offer a fresh perspective to your readers and try to keep it interesting always. It may require some effort on your part but it will be well worth the hard work and time that you put into it. It will go a very long way on your journey to build those relationships.
Conclusion

The secrets that were discussed here make sense and it is very possible that you are practicing them at this point already. The foundation of all of it is that you need to establish an enduring connection with your readers that will stand the test of time. In simplistic terms, you are filling in a gap that exists for your readers and they will definitely appreciate it and return the favor. Your readers deserve to read content that is top quality and remember to be consistent and to add as much value as you possibly can. The will appreciate what you share and you will achieve positive results.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Secrets to Successful Blogging

Blogs have become very successful and popular lately, and SEO consultants say that they can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn’t require selling anything. Profits can be from ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more.

There are many types of blogs available. The most common types are:

– Professional blogs: These blogs are focused on discussions about professions, job aspects and career building

– Personal blogs: These blogs take the form of an online diary and contains thoughts, poems, experiences, and other personal matters

– Topical blogs: These blogs focus on a certain topic or niche, discussing specific aspects of the chosen subject

– Business blogs: As its name suggests, these are discussions about business and/or stock market

Other types of blogs include but are not limited to science blogs, cultural blogs, educational blogs, and photo blogs.

In order to have a successful blog that attracts a lot of visitors and keep them coming back, you need to follow some simple rules. Here are some tips from SEO consultants:

Before you begin blogging, carefully consider what you are going to write about in your blog as there are lots of interesting topics out there, waiting to be discussed. You can find them in every day life, in the media, in the news – anything that attracts attention and a loyal following is good. You can look for blog subjects in many places, the most important being the Internet of course.

Put quality content in your blog. If you have quality content people like to read, they will return to your blog and tell other people about it as well. Posting articles containing useful information on your blog is very beneficial for attracting more traffic. Make sure you add your URL address below your posted article! If other web site owners find your articles useful and decide to include them within the content of their web pages, the added link will contribute to increasing your popularity every time it is hyperlinked.

Update the blog on a regular basis. If you don’t do this, visitors will not return and they will move on to reading another blog that is updated more often. You should try to update your blog daily. Many newcomers have blogging fear, fearing their inability to update it daily. If your blog is interesting enough, offer your readers the ability to keep it updated by posting their own personal thoughts and share stories so you won’t have to do all the updating work yourself.

Listen to what your readers have to say. Always pay attention to the readers’ suggestions and try to find out what people were actually searching for when they found your blog. Try to focus on that theme and even consider developing it by encouraging the visitors to discuss new aspects of that particular theme.

Keep it short and concise – You don’t need material that takes hours to read, people usually like to quickly skim a blog for quick tidbits of useful information and if you post materials that are difficult or take a long time to read, you will most likely drive them away.

You can also include some artistic work or pictures in the blog, to make it more visually appealing. Blog picture managers such as Picasa are freely available on the Internet to accomplish this.

If your blog has interesting, original content, bloggers might decide to add links to it on their web sites and comment on your suggested topic. By gaining back-links to your blog from other web sites, your web site will place higher within search engine queries, thus boosting your link popularity.

Announce the launch of any new blog with press releases. Free publicity through press releases are powerful tools for increasing incoming traffic. Search engines love press releases and it gives them a good reason to spider and to index your site quickly.

Include free downloadable viral reports on your blog to turbo-charge visitor traffic and build a subscriber/viewer base quickly.

In order to simplify the creating and updating process of a blog, take advantage of the many blogging tools and software readily available, a number of them are free. Blogging software such as WordPress or Movable Type helps you update a blog easily. There are even free blog generators such as Blogger which allow you to host your content on Google’s servers without having to install any software or obtain a domain and host content.

Offer to inform readers of your blog with free email management services like Feedblitz (if you don’t have an email list management solution) in addition to offering RSS feeds for subscription. Readers and visitors can be kept updated of any new information being added to your blog without having to check the site constantly.

Utilize blog and ping to get sites indexed quickly by the search engines. By notifying popular ping servers monitored by blog search services such as Google Blog Search, you attract search engine spiders to a blog. A blog can automatically be setup to ping certain web sites. An easy method of doing this is by adding the Pingomatic service to the sites to ping in the blog software which pings many popular ping servers at once.

Finally, remember to submit to popular, high quality blog directories such as Feedster, Technorati, Blogstreet, and Best of the Web Blog Directory to boost your web traffic and link popularity!

If you respect these rules you will most likely have a successful blog, and you will be rewarded in the process. Ask a SEO consultant for further information and assistance if you are stuck for ideas to promote your new blog.

Secrets of Successful Blogging

For years now, blogging has become an extremely popular form of online promotion for many entrepreneurs. As with many internet media (especially social media), however, a great deal of uncertainty exists among business people as to how to successfully leverage their efforts.

While there has been a great deal of debate recently over whether blogging is still a strong, viable marketing tool, it is important to recognize that blogging is simply another media, like any media for promoting your expertise, services or products. The key to its effectiveness lies in how it is used.

The following are the “Four C’s” for using your blog to help grow your business:

First is Content

When it comes to the difference between a “junk” blog and a truly effective blog, content is king. Providing fresh, original content for your prospective clientele serves multiple purposes.

First, it allows you to offer information and advice of real value to the people you want to serve. The more that your prospects know you and the more value you provide, the more likely they are to identify you as the expert and choose to do business with you. This is a basic but powerful principle of value exchange – the more value you provide, the more you will receive. Writing with authority about your area of expertise is a great way to showcase your knowledge and show your prospects what you can do for them (and that YOU are the one they should be working with).

Second, search engines are cracking down on spam and duplicate content, so it’s more important than ever to create original content to boost your SEO (search engine optimization) rankings. This is good news for authentic entrepreneurs, since you will be rewarded for your time and effort with greater online visibility.

The Second C is Connection

Hand in hand with creating great content is the importance of establishing a connection with your audience. Don’t be too “stuffy” in your writing; instead, let your audience get to know your voice and get to know you through your writing. Although it may not be feasible to speak to everyone in person, with a blog you can speak to their challenges and discuss important news, events, or developments that may be pertinent to their needs. Let them know about your opinions and interests. When your information is both useful and comes from a known, trusted source, you are much more likely to reap the benefits from your blog

The Third C is Consistency

One of the biggest mistakes entrepreneurs make is to start working on a blog (or any other media), maintain it only sporadically, and then expect that it will yield any real results.

If you are inconsistent with your blogging, you are essentially training your audience not to pay attention to you (and to a certain extent, that you yourself are inconsistent, which undermines your goal of establishing trust and authority). Although you don’t necessarily need to blog on a daily basis, it is a good policy to blog at least once weekly, and make sure that you meet your audiences expectations.

Finally the Fourth C is Conversion

A fatal mistake to successful blogging is providing great content, driving more traffic to your site – and then failing to convert any of your audience into real leads. To make blogging work for you, you must start with the end in mind, which is to be able to find and communicate to your prospective clientele.

To accomplish this, be sure to offer a clear and powerful call-to-action in your blog so that you tell your audience exactly how to do business to you, ideally through the use of a great offer.

Make no mistake – there are many benefits to blogging, not the least of which is that it can be an effective means of driving free traffic to your website and communicating to your desired audience. With the right approach, your blog can be a valuable addition to your online marketing plan.

The Secrets Behind Successful Blogging

Technically with the internet, there aren’t very many secrets – it is a ploy to sell different products and services. When there is a secret to something, it makes the offer more attractive. Aside from using the word as a sales ploy, many times it is also used when only a small percentage of the population is aware of certain facts. In the case of blogging, there are so many different methods that are taught as secrets to make the blog more successful. Here is a look at what makes the most popular blogs such a success and how you too can follow.

Appearances

While outward appearances for certain things aren’t important, for the successful blogs, it has been. These popular blogs have a seamless match between the appearance of the blog and their content. If at all possible, create or change the layout or theme of the blog to match what you are writing about. Professional business blogs should have an appropriate appearance as should music blogs and so on. Having mismatched themes and content will only serve to confuse the reader no matter how nice it might look. A huge variety of themes are available – choose one that fits.

Short Articles

In the event that you haven’t already checked out the most popular blogs on the major search engines, have a look for yourself. You will see a huge trend with these sites pertaining to web content. While the professional blogs may be slightly different, those that are used for money or popularity have some similar attributes. They have employed the use of short articles. The average word count of the top three or four blogs are only about 150 words. There are images on these blogs as well to keep up the interest, but it is not always necessary to have them. The point is that they keep the attention of the reader by having all of these short articles posted.

Posting Rate

Posting one 150 word article each day to a blog is not going to get you very popular. In fact, readers will think less of you for it. When you visit these popular blogs, look at the dates listed on those that have them. You will see that they have posted multiple entries each day. This means that they have fresh content constantly being posted. Search engines love fresh content – so do readers.

For your blog, try out the short articles and pack them with little tidbits of information for your readers. Ensure that you have something new in them, and post several each day. After some time of consistently working at it, there will be an influx of new and repeated visitors to your weblog.

User-Friendly

Not all blog hosting sites allow for this, however, try as much as you can to make your blog user friendly. Create a layout that is easy to navigate and one that is clearly marked for the various pages that you might have and the features included. Offer an RSS feed for subscribers and encourage visitors to leave comments.

Creating a Great Blog

It takes some time, effort, and experimentation to find out what exactly works for each theme and category of blog. Creating a blog keeping these aspects in mind will get you another step closer to creating a weblog that readers love.